APPCHECK: MOMS EVERYDAY
Gray TV’s Moms App Channels $5M Business
Gray Television’s new Moms Everyday app, the app version of its four-year-old moms vertical site, can be localized for each of the TV company’s 32 stations. The company expects the app, launched in January, to generate $5 million this year.
The new on-air and online resource is hosted by former WSAZ Charleston, W.Va., anchor Diane Dimoff. Its daily offerings will include news that affects families; coupons and money-saving tips; health headlines and information; product suggestions; recalls; recipes; home inspiration; and family-friendly activities.
