MARKET SHARE MONDAY MEMO

The Sweet Spot For Higher TV News Ratings

Taking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.

MARKET SHARE MONDAY MEMO

Monday Memo | How KHOU’s Late News Led February’s Ratings

Responsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.