Fox, Mondelēz In Streaming Ad Partnership

Mondelēz International, the giant food manufacturer, wants to come up with a way to make watching the ads that accompany streaming-video as appetizing, say, as its Oreos or Triscuits. The company is teaming up with Fox Networks Group, the 21st Century Fox unit that runs FX, Fox Broadcasting and Fox Sports 1, to figure out how to make ads more appealing to viewers who have been taught not to sit still for traditional commercial breaks.