MARKET PROFILE
Monroe/El Dorado Market Poised To Explode
This tiny market may have been slow to embrace the Internet, but its local online ad scene is now set to grow faster than many large ones, according to Borrell Associates. While the region’s media outlets are still adopting social media and developing mobile apps, Borrell predicts local online advertising here will more than double, rocketing 115%, to $33.8 million, by 2015.
