Beginning this fall, the Ellen DeGeneres Show will begin airing at 4 p.m. on Hearst’s NBC affiliate KSBW Monterey-Salinas-Santa Cruz, Calif. (DMA 124), when Oprah Winfrey ends her historic 25-year run of the Oprah Winfrey Show on Sept. 9. “Ellen has shown incredible audience growth at 10 a.m. and based on her popularity, she is the natural successor to the coveted 4 o’clock time period,” said Joseph W. Heston, KSBW president-GM. “We are confident that the next show we program to replace Ellen’s 10 a.m. slot will be a winner, too” Heston added.
LBI Media today announced that its national Hispanic television network, EstrellaTV, has added Cocola Broadcasting’s KMBY Monterey-Salinas, Calif. (DMA 124) to its list of affiliates. KMBY will air EstrellaTV on […]