Morris Multimedia’s ABC affil in Wilmington, N.C., will add CBS to its list of affiliations on Jan. 1. The change moves CBS network from WILM, a low-power station owned by Capitol Broadcasting, to subchannel 3.2 on WWAY with The CW moving to 3.3.
Group owner Morris Multimedia is outfitting all its stations with virtual sets, citing the economy and flixibility they offer. CEO Dean Hinson: “Each of our stations … put out more than one signal and those second channels each have their own branding. The decision to go virtual is an economic one, and it’s one based on space. We’ve watched the prices come down on the equipment to do this and are ready to move at a rapid pace.”