MNI Targeted Media Launches MOTTO

MNI Targeted Media, a division of the Meredith Corp. and its targeted media strategy, planning and buying company, today launched MOTTO (MNI OTT Optimization), its over-the-top optimization platform that it says provides “unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising.” According to eMarketer, OTT spending is expected to hit $5 billion in […]