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MPG Names North American CEO

Advertising Age | by TVNewsCheck

MPG Licenses Rentrak’s TV Essentials

TVNewsCheck | by Staff

Multi-screen media measurement firm Rentrak Corp. today announced that MPG has licensed Rentrak’s TV Essentials  database of millions of reporting households providing set-top-box (STB) viewing data. MPG is the U.S. media division of international media service group, HAVAS, which is dedicated to establishing relevant points of contact between brands and consumers. “MPG is excited to […]