VMA Awards Soars 66% To 10.1 Million Viewers

PTC: MTV’s ‘VMA’s Serve Up Sex To Teens

The watchdog group uses the awards telecast as an opportunity to push for a la carte networks.

Trendrr Ranks TV Show Chatter ‘Hits’

Big events elicit big social media chatter, but the social media rankings are not in the same order as the ratings rankings.  According to the social media research company Trendrr, the No. 1 chatter-getter so far this year is MTV’s Music Video Awards, with some 19.2 million social interactions. Right behindit is the Super Bowl on NBC, grabbing 17.5 million social messages.  CBS’ Grammy Awards special came next at 17.1 million,with NBC’s recent airing of the Summer Olympics closing ceremony right behind at 11.7 million.


MTV Refines Multitasking On-Air Strategy