Fox Settles Lawsuit For Using Muhammad Ali To Hype Super Bowl

Fox Sued For $30M Over Super Bowl Promo

Muhammad Ali Enterprises, a unit of New York brand licensing and development firm Authentic Brands Group, filed a complaint Tuesday in the U.S. District Court for the Northern District of Illinois seeking more than $30 million from Fox Broadcasting Co., citing it was owed money because the 21st Century Fox-owned unit used an unauthorized representation of Ali in a three-minute promotional pregame video before the start of Super Bowl LI earlier this year.