EXECUTIVE SESSION WITH EMILY BARR AND PEGGY ALLEN
ABC’s Multicast Play: All’s Well With Live Well
Emily Barr (left) and Peggy Allen are the ABC execs charged with developing the programming and expanding the distribution of the O&Os’ Live Well multicast channel. The diginet featuring lifestyle programming aimed at women and produced mostly by the stations is now shopping for additional affiliates with the goal of reaching 50-60% of TV homes by the end of the year. The two outline their strategies and goals as they compete for a valuable — and increasingly in demand — chunk of stations’ spectrum.