Broadcasters are capitalizing on that simple equation as they try to squeeze every last advertising dollar out of their 6 MHz channels through multicasting. Hopped-up encoders and advanced video compression have also facilitated channel sharing in the wake of the incentive auction and will come in handy for stacking legacy ATSC 1.0 signals as broadcasters roll out ATSC 3.0.
Broadcasters including Scripps, Tegna, CBS, Sinclair, Ion and Gray have been laying bigger bets in the multicasting business, acquiring some of the more popular diginets and partnering to develop new ones in a market showing signs of further expansion. CBS’s new diginet DABL, for instance, is bringing back the classic lifestyle programming of Martha Stewart and others in the fall.
The $302 million purchase of Bounce, Grit, Escape and Laff is “an authentication of the entire multicasting business,” which has needed a feel-good story. The deal also confirms Scripps’ willingness to take some chances in a TV station industry that has been more about consolidation than innovation.
The FCC’s 1996 requirement that stations air three hours a week of educational or informational programming was well meaning, but its later expansion to each of a station’s subchannels has proven to be overreach, rendered moot by the explosion of sources of such programming. It’s time the FCC let the diginets stick to their intended brands of programming.
TUFF TV, a diginet targeting men, announced today that it has signed on two new low-power affiliates — KHIZ-LD Los Angeles and KPFW-LD Dallas. Both stations are owned by DTV America Corp. which owns 52 LPTV stations in over 40 U.S. cities. “Los Angeles and Dallas provide excellent additions to our growing list of affiliates,” […]
Weigel Broadcasting is launching an oldies FM radio service in Chicago as a companion to its classic TV channel, MeTV, that now airs across the country on digital subchannels of TV stations. The radio service, dubbed 87.7 MeTV FM, will not air over a radio station. Rather, it will air over a low-power TV station, […]
The multicast networks that stations are using to populate their subchannels are estimated to generate between $250 million and $350 million a year in total ad revenues, growing 4% to 5% a year. “It’s still early in the game, says Katz TV Media’s Bill Carroll. “They’re in the ‘build-out phase,’ the news being they’ve extended the reach, and enhanced the profile, of broadcast stations. A few are already visible in ratings terms, and others are quickly becoming so.” Here’s a look at the diginet trends and our exclusive ranking of the top 25 by TV household coverage.
The affiliate lineup comprises 23 Univision-owned stations including WFUT New York and KFTR Los Angeles, Word Broadcasting’s WBNA Louisville, Ky., and a station in Bakersfield, Calif., that GetTV is not yet ready to identify. At launch today, the network will be in 17 of the top 20 markets.
With the addition of the NBC affiliate, the diginet’s reach jumps to 17% of TV homes.Also this week, WeatherNation made its debut on two other Gannett stations, KTHV Little Rock, Ark., and WFMY Greensboro, N.C.
The City University of New York cable channel, available in the five boroughs since the 198os, now also broadcasts over the air on WNYE’s ch. 25.3, with a signal reaching 35 miles.