BORRELL LOCAL ONLINE AD CONFERENCE
Local Media Must Embrace Multichannel
The message was clear to local media companies: The future “will be about screens and storytelling, not about radio and television and digital,” CBS Local Digital Media’s Ezra Kucharz told attendees at Borrell Associates’ Local Online Advertising Conference. Sinclair’s Rob Weisbord was more blunt, “If you don’t embrace multichannel distribution, you’re dead.”
