Multichannel services cede ground to over-the-top content and virtual service providers in the latest U.S. video household segmentation outlook from Kagan.
LEICHTMAN RESEARCH GROUP STUDY
Majority Of U.S. Homes Get Multichannel TV
A new study shows that 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service.
SNL KAGAN ANALYSIS
More Cable, Satellite Subs Cutting Cord
A new study finds that the multichannel universe fell by 119,000 customers in the third quarter, heightening concerns about vulnerability to over-the-top substitution.