Cloud Dominates Devoncroft Discourse
Public cloud technology has moved into the realm of widespread broadcaster acceptance, discussions at this week’s Devoncroft Partners’ Executive Summit confirmed, although there’s wariness that legacy vendors can make the transition along with them. Labor shortages and supply chain problems also surfaced as major concerns.
Executives from Tegna, Gray Television and E.W. Scripps will look at how to convert their surging pandemic audiences into longer-term viewers on their digital and broadcast platforms at TVNewsCheck’s TV2025: Monetizing the Future virtual event later this month. Register here.
How To Align Traditional TV And News
The needs of both digital and legacy news teams are progressively being aggregated into one system at many stations. But there still plenty of pain points to go around.
Yo Soy El Artista advertisers Toyota, Revlon and T-Mobile will each have different, exclusive multiplatform roles in the new reality music competition.
KTNV, Journal Broadcast Group’s Las Vegas ABC affiliate, has launched a multiplatform initiative to tap teens, people like parents who have a vested interest in the teens and advertisers who want to reach all of them. For Our Teens includes digital features as well as special on-air elements.
Television shows are the most watched type of video in the U.S., and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing.
Exclusives
Netflix is not going to kill cable. Nor is Amazon Prime. Nor is the mythical Apple TV. Because if they do, they will essentially be sawing off the limb on which they have built their businesses: content funded by the very cable model against which they offer an alluring alternative. And wow, is it ever funded — programming is expensive, as you may have heard.
Multiplatform Delivery Is TV Tech’s Top Trend
Devoncroft’s fourth annual survey — this one covering nearly 10,000 broadcast professionals in more than 100 countries — finds that multiplatform content delivery is clearly the dominant trend as broadcasters and content owners continue to refine their business models for the generation of new revenue streams through the monetization of video and audio assets. At the same time, technology vendors are continuing to develop solutions to repurpose content for optimal performance on any platform, and to run targeted ads alongside that content.
