With coronavirus pushing numerous staffers into remote working situations, broadcasters are increasingly looking to exploit all of the remote functionality in their newsroom computer systems. Improved IP connectivity and better automation software is helping to make that happen.
Same-day Nielsen ratings for network series have fallen precipitously in the past five years, and delayed and multiplatform viewing isn’t likely to get all of those losses back.
A Broadcaster’s Guide To CES 2017
The yin and yang of consumer electronics and the broadcast TV industry means CES 2017 is the place to be in January for broadcasters who want a perspective on what will be on the minds and in the hands of their viewers in 2017. One look at this year’s CES schedule reveals just how big OTT and mobile are in content distribution and just how important the next-gen TV standard is to keeping TV broadcasters in the game.
Omniplatform Media Buys Are Complicated
Station sales staffs today face the challenge of delivering the traditional type of buyer connection with viewers even when those viewers are consuming video across multiple platforms. Here are suggestions offered at MFM’s Media Finance Forum 2016.
For CNN, Platform Publishing Now In DNA
Samantha Barry, CNN’s head of social media, says the company has reframed itself as a global multiplatform network. That means moving to wherever its wide-ranging audiences are — most recently messaging apps — with habituating audiences as the ultimate success metric.
TiVo and Viacom have announced a partnership designed to create more highly targeted campaigns for advertisers, using the set-top box maker’s measurement tools and Viacom’s proprietary data and ad solution dubbed “Vantage.”
Exclusives
Television shows are the most watched type of video in the U.S., and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing.
Nielsen is scrambling to develop new technologies and launch new services to better track TV ratings across multiple platforms, but the industry is becoming impatient.
The sports network completed a one month, five-platform measurement initiative that successfully showed the sports network can provide a measurement solution across a changing consumption of video, audio and display content.
