Spanish-language broadcast network Azteca America continues to build out its distribution in the wake of MundoMax’s apparent demise. It could help Azteca shed its status as the least-watched network on broadcast TV. Azteca has boosted its presence in three major markets, including new affiliate WHEH in Charlotte, N.C. That station began airing AA on Dec. 1.
The Spanish-language network is producing almost no new shows, leaving affiliates to air repeats. It’s expected to shut down completely in the coming months. It never found a path after Fox pulled out.
The multicast network has gone off the air in New York City, and it’s believed to be losing other affiliates. Buyers say the network has been struggling since Fox exited the joint venture last year.
