New Vevo-commissioned Nielsen research finds that music videos from popular artists like Taylor Swift routinely get equal or bigger audiences than network TV shows. The study indicates that while TV is far from dead, “some of the most valuable eyeballs are starting to watch more and more online, with music videos just being one indicator for changing loyalties.”
Videos released on the platform this week by Goldroom, an electronic musician, will be the latest step in the company’s evolving role as a media outlet.
