TV Helps ‘Broadband-First’ Players Stay In The Video Game

It’s no secret that cable operators and telcos of all sizes have adopted a “broadband-first” stance that emphasizes high-margin, high-speed Internet service and effectively relegates pay-TV to the back seat. But streaming video services, a market that’s now teeming with dozens of virtual multichannel video programming distributors (vMVPDs) and subscription VoD services, remain a key reason why many consumers are connecting to speedy broadband offerings in the first place. At the same time, though, the sheer volume of OTT video service options on the market makes it a challenge for consumers to figure out which ones best suit their entertainment needs as well as the size of their pocketbooks.