Burst | Booth SL3312 | Website: www.burst.com Burst, a technology platform that helps content creators unlock the power of mobile video, announced it is joining the NewTek Developer Network, a […]
This year’s NAB Show offered up a picture of broadcast’s digital side in full-blown frenetic mode. Broadcasters are perpetually spinning up new products and verging into multiple platform distribution territories that likely mean tectonic changes for the industry in the next few years. Talk of over-the-top television, new mobile and social distribution strategies and programmatic have graduated from peripheral concerns to full-blown centerpiece issues at the show.
While panelists couldn’t agree on how much it will cost stations to add streaming, they were unanimous in their conviction that such a move is inevitable. “We’re very, very bullish on the continued growth of more and more video content being consumed [via streaming],” said Disney’s J.R. Grant. “We want to put the content in front of as many eyeballs as we can.”
Reactions from affiliates after a briefing on the CBS All Access streaming service show recognition that the move into program streaming is inevitable, and not unwelcome, in their view, despite the many challenges still to be overcome.
After listening to Ben Sherwood, Disney/ABC Television Group president, and other ABC execs, the affiliates are said to be “pleased” and “satisfied that whatever they do, it will be done with the affiliates.”
The nascent OTT service took up most of Monday’s meeting between the network and the CBS Affiliate Advisory Board and is likely to be the topic of today’s special meeting of all the affils, who now have the contract language that calls for CBS to increase payments to participating affiliates as they reach various goals.
Exclusives
Meeting in Las Vegas, the affiliates hear good news on the network’s break-out hit and talk about how to hasten progress on the new TV Everywhere offering.
The keys, an NAB panel says, are having compelling programming, to embrace viewers regardless of on which platform they consume content and step up their use of audience data to create that compelling programming.
