Baltimore-based Yet Analytics provides cutting-edge platforms for multi-source data collection and analysis that could help broadcasters size up their audiences for advertisers.
It’s putting money behind startup Antenna, which builds an online engagement platform and measures mobile and Web audience sentiment.
EXECUTIVE SESSION WITH KEVIN GAGE
Next-Gen TV Is Top Priority For NAB’s Gage
The association’s new chief technology officer’s marching orders include fostering technology that will ensure that broadcasters can keep pace with all the other digital media. Part of that is helping to create standard for the next generation of TV.
