While most broadcasters and equipment vendors still view the annual NAB Show as an essential stop, attendance and exhibitors have declined the past few years. Show organizers are being proactive by tweaking the schedule of next year’s show in an effort to attract fresh traffic.
NAB is taking steps to reduce the cost of exhibiting at the NAB Show in Las Vegas by unveiling a significantly lower drayage fee (almost 40%) covering transport of materials offloaded from shipping containers outside the exhibit halls, moved to vendors’ booths and at the close of the show returned to the containers.
The National Cable Telecommunications Association plans to conduct INTX from Wednesday, April 26, through Friday, April 28, next year in Washington. That’s in direct conflict with the NAB’s plan to hold the NAB Show from Saturday, April 22, through Thursday, April 27, in Las Vegas.
Along with a growing number of companies serving the TV industry, there has been a change in technology leadership. Both computer companies and smaller U. S. entries commanded growing positions. This is a direct byproduct of the shift from hardware to software as the dominant factor. There was still plenty of hardware for sale in Las Vegas, but most of the buzz was about the cloud, collaboration, workflow, streaming, social media, software tools and solutions.
Following tough hits from the recession, NAB faces new challenges to its biggest revenue source.
Mark Siegel, president of Advanced Broadcast Solutions, went to the NAB Show with a critical eye on the exhibitors and their offerings. He recaps the big trends (multiplatform distribution, cloud processing and centralcasting) as well as traffic replacing master control as the heart of TV stations, rapid developments in lighting, IP for ENG and his surprise at the lack of enthusiasm by stations for virtual news sets.
The FCC’s proposed voluntary auction for broadcasters is among a number of hot topics on tap at the Las Vegas gathering that have little to do with technology.
FCC Chairman Julius Genachowski will deliver a keynote speech during the 2011 NAB Show in Las Vegas, show organizers announced today. Genachowski’s remarks will be made during the FCC Chairman’s Breakfast on Tuesday, April 12.