New remote production techniques, distributed workflows and onsite safety protocols have dramatically reshaped sports production. As COVID-19 continues to be a threat, sports producers can expect less travel, trucks staying in place and a slowdown of UHD production until the crisis abates.
NASCAR banned the flag at its races and all its venues Wednesday, a dramatic step by a series steeped in Southern tradition and proud of its good ol’ boy roots. It must now convince some of its most ardent fans that it is truly time to keep the flag at home, leave those T-shirts in the drawer, scrape off the bumper stickers and hit the track without a trace of the longtime symbol to many of racism and slavery. Policing the policy may prove challenging and NASCAR did not offer details.
Network executives knew the first weekend with multiple live events would draw good numbers but for the most part they exceeded expectations. The Bundesliga’s return drew record numbers on Fox Sports 1, Saturday night’s UFC card on ESPN was one of the top shows on cable television and Sunday’s NASCAR race on Fox was the most-viewed non-Daytona race in three years.
The first live sports events on network TV in more than two months delivered strong ratings Sunday. Fox’s telecast of a NASCAR race in Darlington, S.C., delivered 6.32 million viewers, a 38 percent jump over the previous race on March 8. Like other major pro sports leagues, NASCAR shut down in mid-March due to the coronavirus pandemic. NBC also brought back live sports Sunday with a golf event, TaylorMade Driving Relief. Numbers for the four-man skins match, featuring Rory McIlroy, Dustin Johnson, Rickie Fowler and Matthew Wolff, weren’t available at publication time.
Formula One also canceled its season-opening race in Australia, leaving the first weekend of global motorsports without a major event.
The National Association for Stock Car Auto Racing (NASCAR) has chosen Amazon Web Services as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR will use AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS. The video series will debut heading […]
With February’s Daytona 500 ratings dipping slightly to a record low and the expectation that viewership for the rest of weekly races will also continue its downward trend, Fox and NBC are struggling to sell advertising this season, according to ad buyers.
Older drivers are retiring, and overall viewership has dropped for the once-hot sport. Now it’s looking for a new title sponsor, with Sprint’s deal about to expire. NASCAR already made a big change last season, when it began its new carriage deal, lasting through the 2024 season. It shifted from ESPN/ABC and TNT to NBC and NBCSN, while continuing to air on Fox. Viewership declined 4% for its 28 races in 2015, according to Nielsen, to an average 5.1 million viewers.
ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a deal, sources say. But the fact that these types of talks are occurring is precedent-setting in an industry where live sports rights are held sacred.
The new contract ends NASCAR’s partnerships with ESPN and Turner Sports and gives the network the final 20 Sprint Cup Series races of the season and final 19 Nationwide races. NBC last broadcast races in 2006 before ESPN took over its portion of the schedule.
The racing organization enters a deal with Fox Deportes in a bid to grow its audience, reflecting a huge media push to reach Spanish-speaking Americans
Fox has held informal discussions with NASCAR about a new TV rights agreement that would allow the network to put some of its Sprint Cup races on Speed. David Hill, Fox Sports chairman, said Fox would like to see some of the 13 regular-season races it televises on Speed. A Fox source said the company could ask for as many as six races for the network.
Four years after signing a record $4.48 billion media deal with Fox, ESPN and Turner, NASCAR has lost nearly a quarter of its TV viewership base, a four-year trend of massive viewer defections that has been punctuated by the erosion of the young male demographic.