The group recruits Jodi Chisarick from 20th Television for day-to day oversight of the national general market ad sales teams
TVB chief Steve Lanzano says among this year’s strong local categories are automotive, home furnishings, DIY and health care. On the network side, CBS’s David Poltrack says sales “are up 10% in the first quarter so it’s looking good so far.” He also predicts high advertiser demand for network inventory during the upcoming upfronts.
It is canceling its contracts with reps Katz Media Group and CoxReps to take the business in-house. It has hired former Katz execs Becky Meyer and Mike Jones to head the effort, which it expects will save it $8 million-$9 million next year in commission costs.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Although a number of major TV-centric companies reported lower or weak advertising sales, Brian Wieser, senior research analyst of Pivotal Research Group, says by way of comparison to the overall advertising market, national TV had a decent performance.
A Kantar Media study shows that broadcasters make more money in national ad sales during the college basketball tournament than any other professional sport’s post-season games. Last year’s tournament totaled $1.15 billion of ad spending from 65 games, which trumped the 11-game NFL playoff total by over $50 million and the NBA post-season by $223 million.