Meredith’s syndicated lifestyle show will close up shop after eight years. Meredith stations will continue to develop local programming under the Better banner.
As Netflix continues to expand internationally, CEO Ted Sarandos said he wants to offer as many as 20 original scripted series per year as he sat in conversation with Netflix-friendly creators Vince Gilligan (Breaking Bad) and Mitch Hurwitz (Arrested Development) on Wednesday at NATPE.
At the 12th anniversary Brandon Tartikoff Legacy Awards on Wednesday evening, Jay Leno, the last of the half dozen honorees to appear, spoke from the heart about what Tartikoff had meant to him. Tartikoff, who died in 1997 at age 48, had been head of NBC Entertainment when Leno was first starting his career, back when the comedian first appeared on The Tonight Show, which then starred Johnny Carson.
The new multicast network from MGM and Titan Broadcast Management will include TV and movie content from the MGM library plus news, including three hours of content from Huffington Post, stand-up comedy specials, games and sports.
The immediate access that Hollywood studios have to actors, writers and filmmakers makes the process of creating branded content a relatively simple one, but it needs to be more than just a shot of someone drinking a product. “We have come to an intersection of media and content where marketing is content and content is marketing,” said Relativity Media’s Angela Courtin.
There are a number of reasons that fewer stations want to ante up big bucks for syndicated shows with high-profile hosts. The recent cancellations of programs with Katie Couric, Queen Latifah and others has them looking for lower-cost alternatives that include developing their own shows, maybe in partnerships, and trying projects in the real-people genre.
While a number of stations and groups are eschewing syndicated programming for locally produced shows, the next step, some feel, is working together. “Scripps is doing their thing; Raycom is doing their thing — why can’t we craft shows together?” asked Tribune Media’s Sean Compton during a NATPE panel. “I think that’s the next step.”
The Katz 2015 NATPE Preview focuses on key business categories for television, including a new analysis this year comparing the strength of local broadcast to cable distribution outlets for syndicated properties. It finds local broadcast television delivers almost twice the audience of cable distribution.