California Live will air at 11:30 a.m. Monday through Friday across KNBC Los Angeles, KNTV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on restaurants, nightlife, lifestyle topics, pop culture and entertainment.
The Peacock stations may pick up one more hour of daytime in 2012, and the contest pits existing (but ailing) shows against risky new upstarts.
NBC O&O stations are seeing growth online thanks to recent changes in site features and brand changes. The 10 stations saw 16 million unique visitors in August, up 33% over August of last year, according to NBC. The new sites also saw 150 million page views during the same period, up 35% from last year.
As part of its commitment to the FCC, NBC’s O&Os are looking to partner with nonprofit news organizations that can provide investigative, community-focused stories. Proponents are hoping that other commercial stations will see the symbiotic benefits of such deals and join the movement. The partnership between NBC’s KNSD San Diego and VoiceOfSanDiego.org could be the model. Says the nonprofit’s CEO Scott Lewis: “They have skills to do video and production that we don’t, but they don’t have the personnel anymore to do analysis and writing. It’s a perfect kind of match.”
Comcast is pledging to establish partnerships between news nonprofits and at least five of the 10 NBC O&Os. The partnerships will be modeled on an existing relationship between NBC’s KNSD San Diego, and local news site voiceofsandiego.org.
NBC’s owned-and-operated station sites will soon integrate tweets from the “top 20 Twitterers” in each of its 10 markets. Called “The 20,” the top Twitterers will be invited to discuss hot topics trending in the city, and excerpts will be featured in on-air segments.
The new offerings on the O&Os are delivering big percentage gains in the key demo, but the shows they replaced were notoriously poor performers. Bottom line is that syndicators like Warner Bros. (Anderson Cooper) and Sony (Lisa Oz) that are looking for slots in major markets for next fall may be able to find them on the NBC stations.