NBC Owned Telvision Stations

As part of parent NBC’s push to beef up news at its owned stations, its WCAU Philadelphia has upped its game. With new people and tools, including SkyForce 10, a state-of-the-art  Bell helicopter with four HD cameras, there’s a new approach to reporting news, one that involves expanding the station’s geographical coverage, heightening investigative and enterprise work and putting news in better context. “A year ago we were probably more reactionary — something would happen and we would react. And now we are a little more thoughtful in our process, more balanced, a lot more measured,” says News Director Anzio Williams.