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NBC Setting Up Sports Ad Agency

New York Times | by TVNewsCheck

NBC Universal will announce today that John Miller, the former chief marketing officer for its television group, is coming out of semiretirement to set up and head the NBC Sports Agency. The ad agency will market all parts of the NBC Sports Group, which will soon include Comcast’s sports cable channels. Its formation is another indication that Comcast wants to seize opportunities in the sports arena, where ESPN is dominant.