Shawn Makhijani, SVP of NBC’s advanced advertising service for local and regional buyers, says TV buys are becoming more holistic to embrace OTT, driven by a dramatic uptick in streaming viewing. “The rule of thumb is you want to get 20% of your local TV campaign to be OTT,” he says. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
It unifies all digital and streaming inventory to give local customers more targeted reach and scale. Premium opportunities across Peacock and Apple News are now open to all marketers.
The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.
The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform. NBC Spot On is the Owned Stations’ division advanced video advertising business designed for local/regional CTV and OTT advertisers. Effective immediately, advertisers can buy NBC Spot On’s inventory across 100% of U.S. […]
Harnessing the power of Comcast NBCUniversal, NBC Spot On aims to provide local/regional clients access to 100% owned or purchased premium long-form inventory, at scale.