NBC, NHL Integrate TV, Social Media In Push

The National Hockey League and NBC Sports unveiled a campaign today that integrates Facebook, Twitter and national television on the New Year’s Day broadcast of the 2011 Bridgestone NHL Winter Classic. The campaign is a “watch and win” promotion that gives viewers a chance to win either a Honda CR-Z, or trips for four to both Universal Orlando Studios and the 2011 NHL All-Star Game.

NHL’s Winter Classic A Sellout On NBC

NBC and the National Hockey League have scored an early sellout of sponsorships and commercial time during the Winter Classic weeks ahead of last year, enhancing the annual outdoor contest as one of sport’s fastest-growing new events.

John Corbett Lands Arc On NBC’s ‘Parenthood’

BOOK REVIEW

Funny Guys, Serious Business

Through exhaustive research and interviews with the major players, Bill Carter’s book The War for Late Night tells the story of the Conan O’Brien-Jay Leno battle. Through exhaustive research and interviews with the major players in this battle Carter demonstrates that, while the usual oversize Hollywood egos were forming secret alliances and stockpiling armaments, it was NBC that fired the shots that sank the Lusitania.

NBC To Expand ‘Sing-Off’ Finale

Two Comedy Projects Land At NBC, ABC

Virginia Madsen Joins NBC’s ‘The Event’

NBC, Mark Burnett To Launch ‘Idol’ Rival

NBC is teaming with Mark Burnett and John de Mol to launch a new singing competition program that takes aim at Fox’s American Idol and its upcoming series The X Factor.

Jillian Michaels Leaving NBC’s ‘Biggest Loser’

NBC Developing Drama Set In 1960s Playboy Clubs

NBC Cuts Order For ‘Love Bites’ From 13 To 9

UBS GLOBAL MEDIA CONFERENCE

Zucker Regrets NBC Prime Problems

NBC Universal CEO Jeff Zucker, who will be leaving the company when Comcast assumes control, accepted responsibility for NBC’s failures in primetime.

INTERACTIVE LOCAL MEDIA 10 CONFERENCE

Big Media Go Local To Liven Web Efforts

NBC, Hearst Newspapers and Advance Newspapers have each blended traditional media with new to spice up their websites and enrich their local content.

Big 4 Nets Top List Of Must-See Programming

Give us the Big Four before we cut the cord, 300 people told a Needham & Co. survey. “We found that if folks listed one broadcaster, they generally listed them all,” said Needham’s Laura Martin. “They think of the four broadcasters as a monolith.

NBC Reduces Order For ‘Chase" From 22 To 18

NBC Buys New Comedy From Steve Carell

‘Tonight’ To Credit Bloggers For Swift Montage

NBC Developing Medical Drama From George Gallo

Can Robert Greenblatt Save NBC?

It’s not clear whether any mortal can save NBC, but if anyone has a shot it might be Robert Greenblatt, who will oversee entertainment programming once NBC Universal’s merger with Comcast in completed.

Comedian Dan Levy, Jamie Tarses Make NBC Deal

Comcast Unveils NBCU Management Lineup

Former Showtime entertainment president Bob Greenblatt today was named chairman of NBC Entertainment. His appointment suggests that cable operator Comcast Corp., which is seeking approval to buy a controlling stake in NBC, won’t be content to let NBC stay in fourth place. It also signals that Comcast will return to investing in new shows in a big way.

20th TV’s Salke Not Headed To NBC – Yet

Despite widespread speculation that Fox television executive Jennifer Salke is poised to take a top job at NBC, sources say she has a year left on her contract and will remain in her current position for at least that long.

Prince William Proposes, Networks Say ‘Yes’

CBS, ABC and NBC race to England to cover Prince William and Kate Middleton’s engagement.

Book: Conan Joke Derailed Hope Of Leno Deal

NBC’s Gaspin Resigns, Citing Lack of Role

Jeff Gaspin has resigned as chairman of NBC Universal Television Entertainment, a role he has held since July 2009. As reported late last week, the new Comcast plan for NBC Universal television left no major role for Gaspin, and the executive indicated as much in a memo to NBC employees on Monday afternoon.

NBC Shakes Up Midseason Schedule

With its entertainment lineup largely underperforming this fall, NBC is making wholesale changes for midseason with moves on every night, including a rarely-seen on broadcast TV 10-11 p.m. comedy block for an all-comedy Thursday. It also renews 30 Rock.

Vicious Infighting At NBC News

MSNBC’s president vowed to fire Keith Olbermann after he threatened to take his case to other networks. Now there’s a civil war that has NBC brass fuming.

Labor Unions Step Up Dispute At ‘Biggest Loser’

Jungle Fever: NBC Orders ‘Wild’ Dating Show

NBC’s ‘The Event’ Wooing Connie Britton

‘Daily Show’ Vet Sells Family Comedy To NBC

BROADCAST PRIMETIME RATINGS ROUNDUP, NOV. 1-7

Election Week Boosts NBC News Numbers

Nightly News averaged 8.7 million viewers last week. It opened up the largest weekly gap between NBC and the second-place ABC’s World News since last winter’s Olympics, which NBC aired with Brian Williams on the scene.

Ron Moore Sells Coast Guard Adventure To NBC

TV Networks Seek To Stop FilmOn

ABC, CBS, Fox and NBC have asked a federal court to stop the Internet video service FilmOn.com from offering TV channels over the web and on Apple Inc.’s iPad for free.

OVERNIGHTS

NBC’s Bush Interview Special Sinks

NBC News scored a big get journalistically with the first post-presidency interview of George W. Bush upon the release of his new autobiography, Decision Points. But it seems few were interested in watching the ex-president talk to Matt Lauer last night. Matt Lauer Reports: Decision Points: A Conversation with George W. Bush averaged a 1.7 adults 18-49 rating at 8 p.m., down from a 2.0 last week for usual timeslot occupant Chuck.

TIVO POWER WATCH RATINGS

CBS Beats NBC In Promo Success

Running a bunch of TV promos doesn’t always get you the most viewers for your TV shows. TiVo points to how NBC’s new shows performed so far this fall, versus where CBS put its efforts.

NBC Pulls Plug On ‘Undercovers’

The network is declining to pick up a full season of the J.J. Abrams spy series. Undercovers will air three more episodes in the coming weeks. The additional three episodes in the can “will likely” air at some point, but there’s no date set.

NBC Orders Two More Episodes Of ‘Community’

NBC Picks Up Chelsea Handler Comedy

Google’s Goal: Make YouTube A TV Network

YouTube wants to be the boob tube. Google is pitching YouTube not only as a popular Web destination, but as a content channel to have a place in the living room alongside TV networks like ABC, CBS and NBC. As Google targets the TV set, it is also making a play for TV-sized ad buys rather than smaller online budgets.