With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue for the 17-day event. Seth Winter, NBC Sports Group EVP of sales and sales marketing, said yesterday that NBC was, for all intents and purposes, sold out of its available inventory, although he noted that the network always holds back some contingency time.
Demand, More Spots Boost Olympics Haul
NBC affiliates hit the streets offering a variety of creative sponsorship options for potential advertisers ranging from spots in the games to adjacent related programming to local newscasts. It’s paying off with reports of sales pacing well ahead of four years ago.
Exclusives
NBC announced that it will stagger the premieres of its fall shows from August through October, and that it will debut the new comedies Animal Practice and Go On commercial-free during the Olympics.
For NBC, The Rebuilding Phase Continues
Brian Hughes, SVP and audience analysis practice lead at MagnaGlobal, talks about NBC’s strengths, its weaknesses and why Animal Practice might not be that bad after all.
During the last summer Olympics, NBC wouldn’t show some of the most exciting events live on the Web, because it wanted to protect its ratings for its taped TV highlights. Four years later, the programmer has wised up, and will live stream every single event. One catch — if you want to see it all, you’ll have to pay for cable TV.
LOS ANGELES (AP) — Andy Samberg has wrapped his seven-season run on “Saturday Night Live,” a spokeswoman for the actor-comedian said Friday.Samberg won’t return as a cast member next season, […]
The network is developing new vocal game show The Winner Is, in which singers of all ages compete for a $1 million cash prize.
NBC is renewing the Brian Williams-anchored news magazine Rock Center despite a dismal ratings performance in its freshman season. Not only is the show coming back, it is even getting a promotion of sorts. Currently on Wednesday nights at 9 p.m., Rock Center is moving to Thursdays at 10 p.m., a more important time slot because movie companies and auto dealers spend heavily on that night.
Taking A Closer Look: NBC Upfront Analysis
Next season will be interesting or perhaps unusual, but the full turnaround is still in the distance as NBC tries to smash the past.
NBC announced at its upfront presentation to advertisers Monday that it has greenlit a new pirate-themed series, Crossbones and may air the Munsters update, Mockingbird Lane, by midseason
NBC Broadcasting Chairman Ted Harbert is not a fan of Dish Network’s new commercial-skipping device, the Auto Hop, which automatically deletes commercials from recorded primetime programming from the four big broadcast networks. “I think this is an attack on our ecosystem,” he said.
The TV network unveiled a fall schedule on Sunday that has 10 sitcoms, double the number of dramas it will air. Comedy is being added to two nights, Tuesday and Friday, in addition to the current sitcom nights of Wednesday and Thursday.
NBC is in some ways better off than it was a year ago, but it still has a long ways to go in its rebuilding process. Its reality and sports shows are strong but dramas have struggled.
The Peacock Network wants The Donald to sign on the dotted line for two more seasons of The Celebrity Apprentice ahead of the live finale of the current season on Sunday, May 20.
NBC Renews ‘Parenthood’ & ’30 Rock’
NBC is bringing back two more series: dramedy Parenthood and comedy 30 Rock. As expected, the pickup of 30 Rock will be for a seventh and final season, and it is expected to be abbreviated one, consisting of 13-14 episodes.
NBC Gives Renewal To ‘Community’
The Sony Pictures Television comedy has been renewed for a fourth season consisting of 13 episodes.
Law & Order: SVU will return for a 14th season, while Dick Wolf’s Chicago Fire stars The Vampire Diaries‘ Taylor Kinney and House‘s Jesse Spencer.
NEW YORK (AP) — After being fired as NBC entertainment president toward the end of the “must see TV” period in 1998, Warren Littlefield packed photos, papers, awards and other […]
NBC bolstered its upcoming comedy roster by picking up the White House comedy 1600 Penn and the office comedy Animal Practice (formerly Animal Kingdom) to series Monday.
It looks like NBC’s 30 Rock will be back for a likely abbreviated seventh and final season, and like 30 Rock, all returning NBC comedy series are likely to get short orders. That would save some coin and allow NBC to pick up more new comedies.
Capping a busy day for the Peacock net, NBC has picked up the Ryan Murphy comedy The New Normal and the J.J. Abrams-Eric Kripke thriller Revolution to series.
The half-hour single-camera series becomes the second pilot to advance at the network this season with an order for 13 episodes.
Lifestyle programs 1st Look and Open House NYC, produced by the NBC Owned Stations, are joining NBC’s national schedule beginning May 5.
Steve Burke on Wednesday echoed a familiar refrain, telling investors that NBC has “a long way to go” before it truly can be said to have regained its standing with its broadcast network rivals.
Comcast’s NBC Broadcast TV Rev Up 37%
Super Bowl drives performance, but even without it, revenues were up almost 18%.
