News Orgs Use Broad Toolset To Build Streaming Audience, Revenue

Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.

NBCLX Connects The Dots With Local Newsrooms

Connect the Dots is a four-part series that “dropped” this fall on NBCLX, the millennial-focused TV and streaming network that functions as an innovation lab for the NBC-owned stations. It’s one of the channel’s more recent experiments in rewriting the rules of conventional TV news, an unusual (but commendable) ambition for an operation that’s nested inside a traditional media company — and is deepening its connection with owned-station newsrooms.

NBCLX’s 4-Part Docuseries ‘Dying To Be Wrong,’ Examines Texas City Divided & Devastated By The Pandemic

NBCLX, NBCUniversal Local’s TV and streaming network, today released a four-part docuseries, Dying to be Wrong, detailing the story of a Texas community and its people tragically affected and deeply divided by the COVID-19 pandemic and how misinformation and other issues may have exacerbated the crisis and its devastating impact. The full series of 7- to […]

NBCLX Presents ‘You’re Not Alone’ Mental Health Week March 29-April 2

NBCLX, NBC and Telemundo owned stations’ network designed for adults 18-45, will be featuring special reports about the mental health crisis in America. Beginning today, Monday, March 29, and through Friday, April 2, NBCLX’s LX News will devote a week of special coverage to explaining the issues that many people are facing, overcoming the stigma and […]

NBCLX To Present ‘Xploration Mars Week’ Beginning Feb. 15

NBCLX, NBC and Telemundo owned stations’ TV and streaming network designed for adults 18-45, will present comprehensive Xploration Mars Week coverage of NASA’s Mars 2020 Perseverance Rover’s mission to Mars, beginning Feb. 15. Xploration Mars Week will be highlighted by 1.5 hours of live coverage of the Red Planet landing Feb. 18, beginning at 3 p.m. ET. As part […]

‘LX News New York’ Premieres On NBCLX

Hosted by WNBC New York Digital Reporter Kay Angrum and produced by WNBC, LX News New York gives Tri-State audiences a daily roundup of the news and community stories happening around them.

NBCLX Adds ESports To Programming

NBCU’s youth-targeted news venture has added a slate of esports titles to its lineup via a partnership with ESR, a 24/7 channel dedicated to the subject. The offerings include holiday-themed challenges and competitions. Above, ESR’s Thanksgaming Show begins airing on NBCLX on Nov. 16.

NBCLX To Debut Virtual Set On Election Night

NBCLX, the NBCUniversal Owned Television Stations streaming news service aimed at Gen Z, will be offering election night coverage on its over-the-top, linear, digital, mobile and cable platforms. Coverage starts at 8 p.m. ET with storytellers embedded in New York, Los Angeles, Miami and Washington.

NBCLX Presents ‘LXtion 2020’ Special Reports

With two weeks left until Election Day, NBCLX, an OTT and linear network designed for adults 18-45, today announced a series of video stories about the issues that are motivating millennials and Gen Z-ers to exercise their right to vote in this year’s election. The news series also includes “What Could Happen?” special reports that ask the provocative […]


NBCLX Goes Bold For Next-Gen Audiences

NBCLX is NBCUniversal Owned Television Stations’ multiplatform lab for storytelling innovation, iterating across digital, diginets and OTT. It’s turning news conventions on their head in a bid to build loyal younger audiences. Above, LXNews hosts Ashley Holt and Nik Zecevic at its studio at KXAS Dallas.

NBCLX Now Available On The Roku Platform

Today’s launch includes the debut of LX News, a weekday newscast targeted to Gen Z and millennials.