Today, Dec. 11, NBC News is dedicating the full NBCNews.com homepage to coverage of the most important topic on the planet: The coronavirus pandemic. This is the first time the site’s homepage will devote all of its content to a just one topic.
NBC News is launching a new home page for NBCNews.com, the first step in what it says is a “broad redesign” of all of its digital properties, including MSNBC.com, Today.com and its over-the-top video applications. The new homepage launched in beta Thursday afternoon.
The appointment yesterday of Janelle Rodriguez to the position of SVP editorial at NBC News caps off a tumultuous couple of months on the digital floors at the Peacock network, which has seen some of its best and brightest walk out the door. The appointment of Rodriguez, a CNN stalwart, to run editorial for both television and digital sends a clear message to the troops: “integration” means television people back in charge of digital, which, in the case of NBCNews.com, signals a sad end to what had been an inspiring couple of years.
NBC News today debuted its new online home with the relaunch of NBCNews.com. The relaunch marks the site’s first significant design change since NBC News acquired full control of its digital properties in July 2012.
Hillary Frey, previosly editor in chief for Yahoo News, was named editorial director of news for NBCNews.com. The company also made several other hires to bolster its original journalism.
The recent consolidation of NBC News digital properties on NBCNews.com has created a new “multiplatform news organization,” according to the company’s digital chief Vivian Schiller, and that will be on display as NBC News covers the the London 2012 Olympics. View video here.
The breakup announced late Sunday dissolves the final shreds of a 16-year marriage between Microsoft Corp. and NBC News, which is now owned by Comcast Corp. The site has been rebranded as NBCNews.com.
NBC and Microsoft plan to announce a deal to finally part company, with the network buying back the remainder of their hugely popular MSNBC website from the software giant, say people familiar with the matter. Under the plan, officials will rebrand MSNBC.com, which consistently ranks among the top three in online news sites, as NBCNews.com. The announcement of the corporate divorce is expected within days, although there could always be a last-minute snag.
NBC News, which has long had to share its website with MSNBC at msnbc.msn.com, is finally set to get its own website. NBCNews.com, which sources say is tentatively scheduled to launch in September, would allow NBC News to distance its digital presence from that of its sister cable network, where programming has becoming increasingly liberal.