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Inside NBCUniversal’s New Content Studio

Digiday | by TVNewsCheck

It’s been four months since NBCUniversal joined the branded-content space with the launch of an in-house studio to create and distribute content for advertisers. So far, The NBC Content Studio has a campaign with Sabra and a partnership deal with Vox, along with a digital reach of enormous scale — nearly 50 million people follow NBCU’s network of social channels and its apps and sites reached a combined 158.3 million unique U.S. visitors in May.