NBCU Considering 100+ RFPs For New TV Measurement Methodology

The company held its first industry-wide measurement innovation forum on Tuesday.

Agencies, Clients Join NBCU Measurement Innovation Forum

NBCUniversal announced members of its Measurement Innovation Forum, a group aimed at looking at the way media and advertising is measured and creating alternatives to Nielsen, which has monopolized the industry. Measurement companies are not included in the forum. Advertisers participating include Citicorp, Ford, L’Oreal, Rocket Mortgage, Target and Volkswagen.