Target has signed on as a launch partner for NBCUniversal’s self-serve programmatic linear TV offering. The deal, which the companies say is the first of its kind, will give Target access to NBCU’s entire linear TV inventory for audience targeting by the retail store chain.
It’s only 287 days until the opening ceremonies of the Winter Olympics, but nearly 100 of the U.S. team’s top athletes have assembled this week at a Los Angeles production facility. Welcome to “WeHo,” the conglomerate’s hush-hush weeklong event that brought together 96 top athletes — 10 months before the 2018 Winter Games.
Comcast is developing an online video service offering hit shows from its NBCUniversal TV networks in the next 12 to 18 months, an effort to compete with rivals Netflix and CBS, according to people familiar with the matter. The new service will include programs from the NBC broadcast network, and could include shows from Comcast cable channels Bravo, SyFy and USA.
Ahead of this year’s upfront marketplace for ad time in the next TV season, NBCUniversal is expanding the amount of inventory it would sell based on data other than traditional Nielsen demographics guarantees, more than doubling the business it conducted that way last year.
Streaming video services such as DirecTV Now may have “scary implications” for some programmers, who could see some channels left behind, and operators, who might lose subscribers. But they shouldn’t take a big bite out of Comcast, says CEO Brian Roberts. “Our view was that scale matters,” he says. “When we just owned E! and Golf Channel and Comcast SportsNet, it wasn’t enough. Now we have MSNBC, CNBC, USA, Syfy, Bravo — that’s a hell of a footprint.”
Programming will go uninterrupted for NBCUniversal programming, including Telemundo, Bravo, E!, Syfy, USA, MSNBC, CNBC and Oxygen.
At 3 a.m. on Sunday, NBC will flip the switch on WBTS, “NBC Boston,” its newest O&O that will broadcast via a patchwork quilt of signals from three stations serving the nation’s ninth-largest TV market. NBC has been planning to shift the affiliation in Boston from its 22-year incumbent, Sunbeam Television-owned WHDH, to the new station for the past year.