In Challenged Ad Climate, Sports Advertising Continues Growth
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a bulwark against streaming’s fragmented sports landscape.
The automaker will use NBCUnified to access NBCUniversal’s network of consumer touchpoints in movies, entertainment, news, sports, ecommerce, subscriptions, theme parks and more with media agency partner, Carat.
The partnership will let Dentsu’s clients access NBCUniversal’s network of consumer contact across movies, entertainment, news, sports, ecommerce, subscriptions, theme parks and more.
As marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them. The company is rolling out NBCUnified, its new first-party consumer data and identity platform for marketers. The platform, due to debut in the second quarter, incorporates NBCUniversal’s network of consumer touchpoints across its entire portfolio into a scaled data offering for marketers within its One Platform ad offering.
