NBCUniversal Creates Cookie-Free, First-Party Identity Platform For Marketers

As marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them. The company is rolling out NBCUnified, its new first-party consumer data and identity platform for marketers. The platform, due to debut in the second quarter, incorporates NBCUniversal’s network of consumer touchpoints across its entire portfolio into a scaled data offering for marketers within its One Platform ad offering.