It plans to soon launch a local news operation to serve Spanish-speaking audiences in the New Mexico DMA.
She will oversee the creative marketing efforts for OTT spaces as the NBC/Telemundo owned stations continue to expand their content across multiple platforms.
Donna Stewart, news operations manager at NBCUniversal Local’s KNSD San Diego and a TVNewsCheck Women in Technology Futurist honoree, closes three decades at the station having helped lead it through fundamental changes through an abundance of patience, communicative strength and intricate technical understanding. Above, a couple of champions: Donna Stewart with Billie Jean King in San Diego. Register for TVNewsCheck’s Women in Technology Awards presentation and Technology in a Changing Media Ecosystem webinar with the winners here.
Representatives from NBCUniversal Local, E.W. Scripps and Pearl TV claim that NextGen TV’s ability to deliver targeted ads to connected TVs is the most promising and immediate among the technology’s potential revenue streams, and a proliferation of NextGen-ready sets is bringing monetization closer.
Nate Johnson, director of weather operations for NBCUniversal Local, says the group’s NBC and Telemundo stations are using augmented reality to enhance weather reporting. Every tool counts, he emphasizes, since competition for talent is getting stiffer as Fox readies its own weather network. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
NBCUniversal Local rolled out new mobile apps for its NBC and Telemundo stations on Thursday promising twice the speed, a newsfeed more quickly responsive to the news cycle, much more weather data and a dedicated video hub.
The rebranding, which takes effect immediately, encompasses 42 NBC and Telemundo owned stations, seven regional sports networks and multicast networks.