NBC/Telemundo Stations Rebrand As NBCUniversal Local

The rebranding, which takes effect immediately, encompasses 42 NBC and Telemundo owned stations, seven regional sports networks and multicast networks.

TVN FOCUS ON DIGITAL

TVN Focus On Digital | Facebook Remains TV Stations’ Most Important Social Platform

Facebook overwhelmingly is the most important social media platform for TV stations, say executives for CBS stations, E.W. Scripps, Nexstar, NBCU stations, Fox stations and Meredith. Broadcasters’ relationship with the platform once widely viewed as a “frenemy” continues to evolve, though the opacity of its all-important algorithm still frustrates. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

TVN FOCUS ON JOURNALISM

TVN Focus On Journalism | Local TV Embracing Data Journalism

Data-driven reporting and storytelling is on the rise at station groups including ABC, NBC, E.W. Scripps and Tegna, where ever-more sophisticated visualizations and interactive digital projects are helping viewers better navigate — and make more sense of — complex information. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

TVN FOCUS ON BUSINESS

Local TV Marketing ‘Not For Faint Of Heart’

Executives from Tegna, NBCU Television Stations and Fox Television Stations told a TVNewsCheck webinar that local station marketing is best executed by those in the market itself — with support from corporate — and that marketing needs to start “from a place of brand, not from a place of product.”

NBCU Stations Roll Out Impressions-Based Local Ad Buys

Impressions will be used as the measurement standard for all ad campaigns running on NBCUniversal’s local TV stations and NBC Sports regional networks

EXECUTIVE SESSION WITH SHAWN MAKHIJANI

TVN Executive Session | NBC’s Spot On Sees $1.2B Local OTT Business In ’21

Shawn Makhijani, SVP of NBC’s advanced advertising service for local and regional buyers, says TV buys are becoming more holistic to embrace OTT, driven by a dramatic uptick in streaming viewing. “The rule of thumb is you want to get 20% of your local TV campaign to be OTT,” he says. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

MARKET SHARE

NBC Stations Giving $3.5 Million To Local Nonprofits

How Do You Spell Weather? N-E-W-S

The current temperatures. The satellite map. The 10-day forecast. They’re all sturdy staples of the weather report on your local station. But nowadays, they’re not enough to compete with the convenient phone apps in every viewer’s pocket. Meteorologists need to give viewers something more than an app can provide. And many have responded by breaking down walls between weather and news, and using journalistic storytelling to deepen their coverage.

TVN’S TV2025

Stations ‘In A Groove’ With Remote Workflows

Executives from ABC Owned Stations, Hearst, ABC News, Gray Television, NBCU Owned Stations and Bitcentral say seven months into the pandemic, remote workflows are running smoothly and more permanent changes to their operations are pulling into focus. Read the story and/or watch the full video above.

TVN'S TV2025

Examining NBCU, Station Group Of The Year

Led by Valari Staab, the group has surged with vital investments in its technology and newsrooms. She talks about the creation of new facilities that have charted an early path to the industry’s IP future; bilingual collaborations with Telemundo stations and expanded investigations that have elevated its reporting; and NBCLX, which has successfully targeted a new generation of local news viewers with innovative, multiplatform approaches to news storytelling. Read the story and/or watch the full video  above.

TVN’S STATION GROUP OF THE YEAR

NBCU Stations’ Staab Takes The Long-Term View

NBCUniversal Owned Stations President Valari Staab has put targeted reinvestment at the center of her strategy to reinvigorate the group. Her strides in technology, weather and investigative reporting, duopoly bilingual newsrooms and multiplatform news are all geared to future-proofing the company. All reasons why NBCUniversal Owned Stations is TVNewsCheck‘s 2020 Station Group of the Year.

NBC’s Staab On Station Reinvestment At TV2025

Valari Staab, president of NBCUniversal Owned Television Stations, will accept the group’s Station Group of the Year Award and discuss the multifaceted reinvestment strategy that helped earn the award in an interview at TVNewsCheck’s virtual TV2025 event. Register here.

Remote Workflows And Station Operations’ Future At TV2025

Technology executives from ABC News, NBCU Owned Stations, ABC Owned Television Stations and Hearst Television will explore how pandemic-necessitated at-home production has overhauled the industry’s thinking at TVNewsCheck’s virtual TV2025 event in October. Register here.

TVN’S OTT NEWS SUMMIT 2020

OTT Ad Impressions Spike During COVID Crisis

Streaming executives from E.W. Scripps, NBCUniversal Owned Stations, CBC and Sinclair say the pandemic drove record numbers to their streaming sites, boosting ad impressions and creating more inroads to advertisers.

Thanks To NBC, More Than 500,000 Pets Find Homes

EXECUTIVE SESSION WITH FRANK COMERFORD

TVN Executuve Session | NBCU Grows Pay-Per-Performance Deals

Frank Comerford, NBCU Owned Television Stations’ CRO and president of commercial operations, says its Post-In Flight deals are starting to take off and could eliminate much of the post-buy work for both the station group and ad agencies. He says Spot ON, NBCU’s OTT/CTV product, is also bolstering business development and making it easier to communicate with advertisers.

Ryan Eggold To Host NBC Stations’ ‘Clear The Shelters’

NBCUniversal Owned Television Stations today announced that Ryan Eggold, star of NBC’s New Amsterdam, will host a 30-minute special show that will recap this year’s Clear the Shelters nationwide pet adoption campaign. The Clear The Shelters show will air on NBC stations beginning Aug. 28 (check local listings) and will feature stories of individuals and […]

Anzio Williams New NBCU Stations Diversity SVP

The veteran TV journalist is tapped for the new role as the division’s senior vice president of diversity, equity and inclusion, responsible for developing and implementing “a comprehensive strategy that will make diversity and inclusion issues a top priority across NBCUniversal’s owned stations group.”

Freewheel Adds NBC Spot On’s OTT Inventory

The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.

Talking TV: NBC Is Station Group Of The Year

Michael Depp and Harry Jessell discuss TVNewsCheck‘s selection of NBCUniversal Owned Television Stations as Station Group of the Year, and Depp previews an interview with Nexstar’s SVP of local content.

TVN Names NBCU Station Group Of The Year

Led by Valari Staab, the group has surged with vital investments in its technology and newsrooms. New facilities have charted an early path to the industry’s IP future; bilingual collaborations with Telemundo stations and expanded investigations have elevated its reporting; and NBC LX has successfully targeted a new generation of local news viewers with innovative, multiplatform approaches to news storytelling.

A Welcome ‘Normalcy’ From NBCU Stations’ Homebound Meteorologists

Nate Johnson, NBU Owned Stations’ director of weather operations, says the group’s naturally techy meteorologists made a smooth transition to doing their forecasts from home. Viewers have been grateful for the domestic snapshots and fleeting returns to pre-pandemic life they’ve gotten in the process.

DMA 9: BOSTON

NBCU Ups Chris Wayland To Boston GM

He maintains his president-GM duties for NBC Sports Boston as he succeeds Mike St. Peter in overseeing WBTS, WNEU and NECN there.

NBCU Stations Debut Advanced Ad Business

Harnessing the power of Comcast NBCUniversal, NBC Spot On aims to provide local/regional clients access to 100% owned or purchased premium long-form inventory, at scale.

TVN FOCUS ON DIGITAL

TVN Focus On Digital | Behind NBCU’s Digital Overhaul

Last month, NBCUniversal Owned Television Stations unveiled a complete revamp of its digital platforms with a home-grown new CMS and a fresh UX for all screens. As its architects explain, the results dramatically streamline workflow for newsrooms and give consumers and advertisers a richer experience.

Comcast NBCU To Present $2.475M In Grants In 2020

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced the return of their “Project Innovation” competitive grant challenge for a third consecutive year when applications open on Jan. 10, 2020. Through Project Innovation, the Comcast NBCUniversal Foundation and NBC/Telemundo owned stations in 11 select markets will award a total of […]

NBC/Telemundo Stations Overhaul CMS, Sites

The stations launch a new, immersive design across desktop and mobile web in 30 markets. The new CMS offers greater flexibility for newsrooms to share content across multiple platforms/channels while the redesign highlights breaking news, weather, investigative reporting and video to English and Spanish-speaking users in a new way.

TVN FOCUS ON ADVERTISING

Growing Fees Slow Spot Automation Growth

Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.

Is LX The Rx For Reaching Younger News Viewers?

It’s an ongoing quest whose outcome may determine the future of video journalism: the hunt for those elusive younger viewers. The latest venture comes from NBC’s owned stations. LX launched on Monday with a modest amount of content but ambitious plans to grow into a new linear channel for young people. It’s a dramatic example of how local TV stations are using digital platforms for experiments that might not sit well with traditional broadcast viewers but could point the way to the next generation of news reporting.

TVN’S NEW FACILITIES INSIDER

TVN Tech | What Starts In Vegas, Doesn’t Stay There

The NBCUniversal Owned Television Stations group’s new facility at its KBLR features a virtualized architecture that has its news/production infrastructure hosted remotely in a data technology center the station group has built in Dallas.

NBC Stations Set LX News For Gen Z, Millennials

Its new digital news brand and soon-to-launch over-the-air and streaming network is targeted to adults 18-45. LX stands for ‘Local X’ the ‘X’ signifying the “exponential abilities that LX has in telling our communities unique stories,” according to the company. LX offers opportunities for local and national advertising through its dedicated digital site and social channels, and through its over-the-air linear TV and streaming network.

MARKET SHARE

Doggone: More Than 135,000 Pets Get To Leave Shelters

Jeffrey Stone Named CFO Of NBCU Stations

The NBCU and Comcast exec is tapped to succeed Christine Dorfler after her move to NBC Sports Group.

Comcast NBCU Hands Out Over $2M In Project Innovation Grants

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that $2.475 million in Project Innovation grants will be presented to 68 nonprofit organizations located in 11 markets. The Project Innovation program supports nonprofit organizations that are using innovation to advance communities in the areas of storytelling, community engagement, culture of inclusion and […]

NBC, Telemundo Stations Add Consumer Units

NBC Responds/Telemundo Responde recover more than $30 million as two more units launch at Telemundo stations in Orlando and El Paso, Texas.

3.0 To Be Deployed In 40 Markets By Year-End

A broad coalition of television station groups as well as public broadcasters announced at the NAB Show on Monday that ATSC 3.0 will be rolled out in 40 U.S. markets by the end of 2019.

DMA 29: SAN DIEGO

Todd Mokhtari Named GM Of KNSD-KUAN

NBCUniversal Owned Television Stations moves the VP of news at its KNBC Los Angeles to oversee its NBC-Telemundo duopoly in San Diego.

TVN EXECUTIVE SESSION

NBCU Stations’ Weather Forecast: Top Notch

Director of Weather Operations Nate Johnson leads the NBC and Telemundo stations’ weather efforts, which have been rated “most accurate.” The achievement is primarily that of the individual meteorologists, but it also reflects the group’s commitment to providing those weather pros with the best in forecasting tools and other support. Johnson talks about the group’s focus on combining accuracy with smart, relevant storytelling.

NBCU Closes On Serestar Stations

The $21 million deal announced in December includes full-power, Class A and low-power television stations serving the Sacramento and Salt Lake City markets.

NBC, Telemundo Stations Team With Waze

The stations will deliver real-time traffic and road updates to audiences in the U.S. and Puerto Rico.