NBC Responds/Telemundo Responde recover more than $30 million as two more units launch at Telemundo stations in Orlando and El Paso, Texas.
A broad coalition of television station groups as well as public broadcasters announced at the NAB Show on Monday that ATSC 3.0 will be rolled out in 40 U.S. markets by the end of 2019.
NBCUniversal Owned Television Stations moves the VP of news at its KNBC Los Angeles to oversee its NBC-Telemundo duopoly in San Diego.
Director of Weather Operations Nate Johnson leads the NBC and Telemundo stations’ weather efforts, which have been rated “most accurate.” The achievement is primarily that of the individual meteorologists, but it also reflects the group’s commitment to providing those weather pros with the best in forecasting tools and other support. Johnson talks about the group’s focus on combining accuracy with smart, relevant storytelling.
The $21 million deal announced in December includes full-power, Class A and low-power television stations serving the Sacramento and Salt Lake City markets.
The stations will deliver real-time traffic and road updates to audiences in the U.S. and Puerto Rico.
The NBC O&Os are making audience inroads on platforms where many other station groups have feared to tread. Digital chief Lora Dennis says early moves on Instagram’s IGTV and voice platforms like Amazon and Google have been promising, and bilingual digital collaborations with its Telemundo stations are also proliferating.
Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Also adding the Rhiza and Voter Ratings to their suite of services for local TV measurement are nine NBC Sports regional networks.