Director of Weather Operations Nate Johnson leads the NBC and Telemundo stations’ weather efforts, which have been rated “most accurate.” The achievement is primarily that of the individual meteorologists, but it also reflects the group’s commitment to providing those weather pros with the best in forecasting tools and other support. Johnson talks about the group’s focus on combining accuracy with smart, relevant storytelling.
The $21 million deal announced in December includes full-power, Class A and low-power television stations serving the Sacramento and Salt Lake City markets.
The stations will deliver real-time traffic and road updates to audiences in the U.S. and Puerto Rico.
The NBC O&Os are making audience inroads on platforms where many other station groups have feared to tread. Digital chief Lora Dennis says early moves on Instagram’s IGTV and voice platforms like Amazon and Google have been promising, and bilingual digital collaborations with its Telemundo stations are also proliferating.
Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Also adding the Rhiza and Voter Ratings to their suite of services for local TV measurement are nine NBC Sports regional networks.
The new agreement brings Comscore’s linear TV and local mobile and desktop insights, as well as its political, automotive and consumer targeting segments to all NBC and Telemundo owned stations.
IP-enabled production and playout models promise cost savings and increased flexibility. And once content flows through a data center, artificial intelligence and machine learning can be used to generate metadata and direct the future distribution, repurposing and archiving of that content.
Valari Staab is leading her NBC and Telemundo stations into the future with heavy emphasis on finding the best in new technology and synergies that allow her local journalists to develop more locally produced, original content for the stations on a multitude of platforms. (Photo: Wendy Moger-Bross)
NBCUniversal Owned Television Stations group, after rolling out a new plant in Philadelphia without an SDI router that uses as much IP as possible, will be creating a virtualized architecture for KLBR, its Telemundo station in Las Vegas, in which most of the back-end equipment used to run the station, including news production, will be located at a data center in Dallas. And then there’s the new facility NBCU is building in Boston, which will include six control rooms and six studios and accommodate four separate NBCU businesses. A big driver is increased support for the 2110 IP standard from the broadcast vendor community. (Photo: Wendy Moger-Bross)