SALES OFFICE BY STEVE LANZANO
NCC I+ May Be Less Than You Think
The new NCC initiative will allow cable sellers to offer advertisers added reach on telco-owned systems and DirecTV in dozens of markets. It sounds good, but it involves a complicated system that may leave buyers far short of the homes and viewers they had paid for. TVB is keeping a close eye on NCC I+ on behalf of the advertising community. We’ve created a special NCC I+ area on our website where we’ll be posting ongoing developments.