Tru Optik Adds NCSolutions Purchase-Based Audience Segments

Tru Optik, an identity resolution provider across over-the-top (OTT) and Connected TV (CTV), announced today an agreement with NCSolutions (NCS), which helps CPG (consumer packaged goods) companies improve advertising effectiveness. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns, providing enhanced audience-based targeting capabilities for CPG […]