Neal Augenstein

If broadcasters really want to own mobile, they need to harness and harvest consumers’ infatuation with constantly having their smartphones in hand, writes Neal Augenstein. The reporter and tech editor for WTOP-FM Washington says his own attempt was through an engagement app that lets people listen to the station and browse its site with easy UGC opportunities.

If broadcasters really want to own mobile, they need to harness and harvest consumers’ infatuation with constantly having their smartphones in hand, writes Neal Augenstein. The reporter and tech editor for WTOP-FM Washington says his own attempt was through an engagement app that lets people listen to the station and browse its site with easy UGC opportunities.