TVB chief Steve Lanzano says among this year’s strong local categories are automotive, home furnishings, DIY and health care. On the network side, CBS’s David Poltrack says sales “are up 10% in the first quarter so it’s looking good so far.” He also predicts high advertiser demand for network inventory during the upcoming upfronts.
network ad sales
April 25, 2024
Editor on Duty: Mark K. Miller
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