TVB chief Steve Lanzano says among this year’s strong local categories are automotive, home furnishings, DIY and health care. On the network side, CBS’s David Poltrack says sales “are up 10% in the first quarter so it’s looking good so far.” He also predicts high advertiser demand for network inventory during the upcoming upfronts.
network ad sales
December 5, 2023
Editor on Duty: Mark K. Miller
Stay Connected
Subscribe
Events
-
Technology Leaders on Trends in 2024
5 December 2023
-
NewsTECHForum
12 December 2023
- View more events