UBS GLOBAL MEDIA CONFERENCE
Poltrack: Ratings Not As Bad As They Seem
Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking Monday at the UBS Global Media and Communications Conference, CBS’s chief research officer said that the fall ratings have been affected by a number of disruptive events, including numerous preemptions caused by the presidential debates and the late-October mega storm that caused major power outages in the New York and New Jersey.
