Neustar, a global information services and technology company and provider of identity resolution, and iSpot.tv, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […]
Dish Network continues to build its advanced advertising capability, announcing a new partnership with ad measurement and analytics company Neustar.
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and measurement product.
The Open Mobile Video Coalition has selected the UltraViolet digital rights locker maintained by Neustar, which provides a buy-once, play anywhere scheme for end users. One of the main reasons mobile DTV proponents say it will thrive in a crowded market is free access, but the business model is shaping up to provide for at least some level of pay service.Ã¯Â»Â¿