Neustar And iSpot.tv Partner To Unify TV And Digital Attribution

Neustar, a global information services and technology company and provider of  identity resolution, and iSpot.tv, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […]

Dish Partners With Data Company Neustar

Dish Network continues to build its advanced advertising capability, announcing a new partnership with ad measurement and analytics company Neustar.

Neustar, Simulmedia Partner On Linear TV

Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and measurement product.

Mobile DTV Group Lines Up Pay Technology

The Open Mobile Video Coalition has selected the UltraViolet digital rights locker maintained by Neustar, which provides a buy-once, play anywhere scheme for end users. One of the main reasons mobile DTV proponents say it will thrive in a crowded market is free access, but the business model is shaping up to provide for at least some level of pay service.