As the lines continue to blur between traditional and digital media, players scramble for a piece of the new and very appetizing pie.
Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the first quarter of 2020. Total volume of media account turnover declined 51% to $2.9 billion from $4.95 billion in the first quarter of 2019, according to just-published estimates compiled by Comvergence.
Execs Offer Disruption Survival Tips
Media companies need to manage expectations as they navigate through change. They can’t adopt the mentality that they always need to be on the leading edge of new platforms and trends, and they also need to recognize and admit to failure when it comes.
The attack last week in France and the attempted coup in Turkey underscore the battle between established smart media and authorities on one hand and new social media on the other about who really controls the news narrative.
How Buyers Can Bridge The New Media Divide
Marlena Majoie, media director at MMI Agency in Houston, says yes, learning all these new terms and technologies can be intimidating for traditional media people, but it is possible. Don’t be afraid to experiment. It can help inform your buys.
TV Is The New TV; I’ll Second That
Investors are spooked by the prospect of digital media taking over the television business. But Michael Wolff, in his new book, doesn’t see it. And neither do I. Old-fashioned television is more than holding its own against digital and the endless stream of low-cost or no-cost videos they circulate. The threat to traditional TV companies is mostly other traditional TV companies.
Exclusives
Vox, Ozy.com and Refinery29 are among a growing number of new media brands are looking to differentiate themselves among a crowded pack of publishers.
LinkedIn Sold Nearly $500M In Ads Last Year
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time a year earlier. Advertising, which LinkedIn calls “marketing solutions,” accounted for 24% of its total revenue compared with 22% in the fourth quarter of 2013. Full-year ad revenue in 2014 was $454.5 million, up 46% from 2013.
WPSD New Media Solution Boosts Local Business
Poltrack Sees 6% Ad Growth For Nets In 2014
The rosy prediction reflects growing strength in the economy, and in the performance of the broadcast TV networks, CBS Chief Research Officer David Poltrack told investors Monday.
For Kids Upfront, A New Media Boom
New technology such as gaming consoles and online video have been blamed for a recent decline in ratings for children’s television. But in an odd quirk, they’re also proving to be a lucrative ad category for kid-focused networks. The kids’ upfront wrapped up last month with total sales about the same as last year at around $1 billion.
The question for the traditional broadcast TV networks this upfront season is, how do you compete with 25 hours of original programming on YouTube’s Awesomeness TV, and Netflix’s ever-popular replays of entertainment, kids and even sports cable programs?
Give Us A Break: No More New Media
Admit it, you’re about as interested in implementing the latest mobile app as you on in the Franklin American Mortgage Music City Bowl. When it comes to new media, we don’t have time to distinguish the winners from the losers. So, we do nothing. Or, we end up doing the wrong thing, squandering precious time and resources. This is precisely why we need a breather — a three-year breather — so we can figure out one thing before being forced to move on to the next.
Voting 3-2 along partisan lines, the agency adopted rules aimed at prohibiting cable companies from favoring some Internet users or discriminating against others. “For the first time, we’ll have enforceable rules of the road to preserve Internet freedom and openness,” said FCC Chairman Julius Genachowski, who crafted and pushed for the rules.
Old Media Companies Fuel Hot Online Engine
The Fort Myers-Naples market is home to one of the Web’s early media pioneers, and the region’s new media expansion is still going strong. The area’s legacy media companies are all increasing their online presence. Add to that an older, more affluent population, and you have the nation’s 30th fastest-growing online media market, according to Borrell Associates.
Participants at a BIA/Kelsey webinar emphasize that new local businesses prefer social networking sites and other new media outlets for their ad buys. And that preference is only going to grow as mobile devices increase in penetration.
Attempts by broadcasters to seek payment for allowing their online video to be viewed through Google Inc.’s new Web-connected TV platform represents a “misunderstanding” of what it is, a Google executive said Tuesday.
Pete Snyder is tapped to be president of the new group that will contain Meredith Integrated Marketing’s current social marketing (New Media Strategies) and mobile marketing (The Hyperfactory) capabilities. Going forward, it will also represent the newly evolving marketing agencies associated most closely with engagement marketing.
