The NewFronts, originally started by Digitas have now grown tremendously and have provided Web video networks including Hulu, YouTube and Blip show off their new content. While the NewFronts continue to grow each year, their effectiveness in selling a non-linear slate of Web content has always been in question.
The ad world got the digital upfronts it wanted — and unveiled more than 100 shows — but will they make that big of a difference?
AOL is pitching ad buyers on a slate of shows and an easier way to shift TV dollars its way.
Hulu showed off an ambitious schedule of original shows at its NewFront pitch on Tuesday, as well as metrics intended to demonstrate its competitiveness with other powerful platforms.
As the digital world gets ready for the second annual NewFronts, its take on the annual TV upfront ad market, talk is of the great progress of digital entertainment and unrealized promises.