How To Fix The Digital Content NewFronts

This year the event became too big and bloated, with an excess of presenters. Buyers would prefer a pared-down version featuring the top companies. And keep it to a week, please.


What’s Hot At This Year’s NewFronts

Big trends during the first week: Talking up appeal to millennials, programming to target Hispanics, morning news shows and comparisons to traditional television.


Vice: Staying Brash As It Moves To TV

Vice previewed 10 TV shows at its NewFront presentation in New York on Friday. Executives at Vice didn’t say where the shows will air, but it is likely they will populate the Vice-branded TV network that is reportedly in the works.


Digital Morning Shows Trying To Take On TV

At this year’s NewFront presentations, traditional and digital publishers have pushed video hard, but one genre has reared its head just enough to stand out from the crowd: morning shows.

A Media Buyer’s Guide To The Newfronts

The Digital Content Newfronts kick off today with the biggest buzz in the event’s eight-year history. Here’s the complete lineup of presentations, what to look for and a few takeaways from last year that may be helpful. It’s a warmup for the TV upfront next month.

Traditional TV Tops Online Video In Ad Dollars

With the newfronts and the upfronts coming up, there will be a lot of talk about online video vs. traditional television, and whether online can steal away any ad dollars. Of course, most people expect it to happen eventually. But right now, according to a new report from eMarketer, digital video’s ad dollars remain wildly out of whack with time spent with the medium.

Crackle Exits NewFronts, Sees Itself As TV

Sony’s online video service Crackle is pulling out of the “NewFronts,” the digital world’s version of the annual Upfront events when TV networks pitch their upcoming programming to marketers. Why? Because it sees itself as a TV programmer in its own right.

IAB Sets Preliminary NewFronts Schedule

The Interactive Advertising Bureau today announced the preliminary schedule for the digital content NewFronts, which begin with a presentation by The New York Times on April 27 and conclude with a presentation by HealthiNation on May 5.  The IAB’s annual NewFronts Research Luncheon takes place the next day.