NewFronts Or TV Upfronts? Lines Blur

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad products to advertisers and media buyers


IAB Releases Newfronts Schedule, Adds Vudu

One surprising new entrant is Vudu, the Walmart-owned streaming video company. Vudu has been ramping up its content offerings in a bid to directly take on Amazon Prime Video and other streaming offerings.