Perry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
Nexstar has promised its forthcoming national newscast, News Nation, will be completely absent of bias and that it will bring on rhetoricians to ensure it. The reality of bias in TV news is much murkier to root out, stemming from the industry’s favoring of stories that are quick, easy and inexpensive to produce.
Nexstar’s primetime national newscast launches Sept. 1. Anchors Joe Donlon and Marni Hughes, breaking news anchor Rob Nelson and meteorologist Albert Ramon will be drawing from Nexstar’s team of 5,400 journalists in 110 newsrooms across the U.S.
The coronavirus pandemic threatens to delay the launch of two ambitious new Chicago-based television news operations in the coming months. CBS-owned WBBM had announced plans to roll out CBSN Local, a 24/7 streaming news service, by the end of March. But in light of everything else going on, Officials said Monday they don’t know when the service will start. Questions also surround the launch of a live daily national newscast on WGN America, the Chicago-based cable network owned by Nexstar Media Group.
Nexstar CEO and President Perry Sook says leagues like the NBA may turn to broadcasters for their over-the-air advantage amid underperforming cable ratings, and that NextGen TV is the greatest tool a TV group can use “to control its destiny.” And he’s bullish about Nexstar’s biggest competitive advantage — its local news and sales forces.
The live, daily three-hour primetime News Nation will draw on the experience and in-market expertise of Nexstar’s 5,400 local journalists and 110 newsrooms across the country. Leading the effort is Jennifer Lyons as VP news of WGN America.